Green Cross Australia's website, Witness King Tides, has been honoured with an Outstanding Achievement award at the 2012 Interactive Media Awards. Green Cross Australia, along with our web developers ZeroSeven, won the award in the "Advocacy" category.

 

Each summer, high spring tides, known as king tides, demonstrate what our coasts might look like in the future under conditions of sea level rise due to climate change.

 

During the 2011/12 summer, we encouraged Queenslanders to head out to the coast during the king tide to capture the event and help create a photographic database. Having this visual collection of images could help us be better prepared for a future where sea levels are higher than what they are today. If we can envisage future change, we can plan and prepare for it now.

 

 

About the award

The New York Based Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

The Outstanding Achievement award is the second highest honour bestowed by IMA and an extremely challenging award to win. The website has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.

 

The scores were:

Design: 94
Content: 94
Feature Functionality: 99
Usability: 92
Standards Compliance & Cross-Browser Compatibility: 95
Total: 474